Keep Your Customers Coming Back
At Idea Works, we help health & beauty brands in EU, US, & Asia build retention through email marketing that sticks, reduce churn, and turn one-time buyers into returning customers.
Trusted by 20+ DTC brands
$2M+ generated email revenue
Email marketing doesn’t create revenue.
It multiplies what’s already working.
If your product, traffic, and offer are solid, email becomes one of the most profitable channels in your business.
Email marketing amplifies the intent that already exists. It accelerates repeat purchases, and compounds customer lifetime value when the product, offer, and traffic are already aligned.
HOW WE SCALED AN ECOMMERCE BRAND'S EMAIL REVENUE BY 137% IN JUST 120 DAYS
This ecommerce brand launched in 2025 and was already gaining traction as a fast-growing wellness brand.
By May 2025, the brand was seeing solid overall revenue, but email marketing hadn’t yet been fully built out to support retention and consistency at scale.
When we partnered in June 2025 to build the foundation properly, we focused on:
- Completing the core email flows (Welcome Flow, Abandonment Flows, Post-Purchase Flow) and adding advanced flows after a few months
- Consistent campaign cadence (3-4x a week focusing on product education, seasonal angles, and light promotions)
- Continuous optimization of both flows and campaigns
In just 120 days:
- Email revenue increased by £45.6k
- Email-attributed revenue grew by 137%
- Email became a core, repeatable revenue channel
EMAILS ARE MORE THAN FIRST-PURCHASE REVENUE. THEY WORK ON RETENTION.
This health and wellness brand successfully increased its returning customer rate by improving performance across the entire customer journey, not just one channel. Instead of relying on isolated tactics, we focused on aligning every part of the funnel to support retention and repeat purchases.
Email marketing played a key role in this growth by delivering timely, relevant touchpoints through well-structured flows, consistent campaigns, and smart segmentation. These efforts helped keep the brand top of mind and encouraged repeat buying behavior.
2,468% INCREASE IN EMAIL ATTRIBUTED REVENUE AFTER 31 DAYS
This personal care brand experienced a remarkable 2,468% increase in email-attributed revenue after overhauling the core components of their email marketing strategy. The growth came from systematically improving three key areas: list acquisition, flows optimisation, and campaign consistency.
First, we optimized their sign-up form to capture higher-quality subscribers, focusing on a clear offer and better timing.
Next, we rebuilt their entire flow setup, ensuring that essential automations from pre-purchase to post-purchase flows are active and optimised.
Finally, we send campaigns at least three times per week, increasing brand visibility and staying consistently top of mind. This aligns with the idea that frequency and consistency often outperform over-polished, infrequent sends.
As a result, the brand significantly increased traffic, engagement, and ultimately revenue, proving that strong fundamentals drive exponential growth.
CONSISTENT RESULTS THROUGH CONSISTENT OPTIMISATION
This wellness brand consistently achieved close to 40% email-attributed revenue every single month, not through aggressive discounting, but by strengthening the foundation of their email marketing strategy.
Instead of relying on constant promotions to drive short-term sales, we focused on continuously refining their automated flows and campaign structure to better align with customer behavior and intent.
EMAIL CAMPAIGNS THAT LANDS AND CONVERTS
This personal care brand achieved consistent and scalable email performance, generating between £1,000 and £2,000 per campaign, reflecting a 50% increase in revenue.
This growth was primarily driven by a strategic shift toward proper audience segmentation, allowing the brand to target engaged subscribers more effectively rather than sending broad, generic campaigns.
By focusing on sending emails to active segments, they increased total clicks and site traffic, which ultimately translated into higher conversions.
About The Founder
I’m Jenna Reighn Javier, founder of Idea Works, where we help direct-to-consumer eCommerce brands turn their email list into a consistent revenue channel.
Since 2024, we've worked with 20+ brands, primarily in the health and wellness space, helping them improve retention, increase repeat purchases, and get more value out of the traffic they’re already paying for.
Today, Idea Works is a team of 7 members, and we work closely with your in-house team to make sure email isn’t treated as a separate channel, but as a core part of your overall growth strategy.
We don’t just “manage emails.” We care about your brand as if it’s our own, focusing on what actually moves the business forward.
Ready to Take your Email Marketing to the Next Level?
Book a free discovery call with your preferred date and time. See you!